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Company names and possessive nouns
I was recently editing an essay for a business student when she used the phrase “McDonald’s marketing strategy.” I realized that the company name “McDonald’s” needed an apostrophe to show that the marketing strategy belonged to it, but it already had an apostrophe in the name. If the company name was “McDonald” then, the phrase [...]
More about apostrophes and their history
Posted by Editor on March 22, 2010 in Basic Grammar | ∞
Sometimes I think we should just be done with the damn things. But they do help us distinguish between possessive singulars and possessive plurals. I got so many questions about apostrophes that I made up this canned answer to send attached to specific questions. An apostrophe is used to indicate missing letters. This is easy [...]
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